This is the first Principle from THE STARBUCKS EXPERIENCE.

Each partner(employee) at starbucks is given a green apron and in the pocket of that apron is a small book called the “green apron book.” Creative title. In this book are what Starbucks calls the “Five Ways of Being.” Here they are:

• Be Welcoming–Offer everyone a sense of belonging
  • “While most individuals would not think of inviting guests into their home, only to ignore them, many business leaders fail to make their companies equally inviting.”
    
• Be Genuine–Connect, dicover, and respond
  • “We are not in the coffee business serving people, but in the people business serving coffee.”
  • “Customers aren’t looking for best friends; they just want a positive connection, and they want their needs to matter. They resent being treated as if they were just wallets with humans attached.”
• Be Considerate–”is less about being polite and more about being mindful of the needs of others while creating win/win situations. It should empower you to act in ways that consider the needs of others.”
• Be Knowledgable–love what you do, and share your knowledge with others.
• Be Involved–No matter how large or small a company is, it can become an asset to the community it serves.
  • “People want to be apart of something bigger than themselves. They want to be part of something that touches their hearts.”

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