In light of our current series called “Change,” I thought I would share this blog entry by the brilliant Seth Godin. I know I just reposted something of his yesterday but I couldn’t help myself. Here goes…
Here are my picks for the two most important trends of the decade we’re just starting:
- Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to spend money, go to work and build companies. Industries are being built every day (and old ones are fading). The revolution is in full swing, and an entire generation is eager to change everything because of it. Hint: it won’t look like the last one with a few bells and whistles added.
- Frustration: Baby boomers are getting old. Dreams are fading, and so is health. Boomers love to whine and we love to imagine that we’ll live forever and accomplish everything. This is the decade that reality kicks in. And, to top it off, savings are thin and resource availability isn’t what it used to be. A lot of people ate their emergency rations during the last decade. Look for this frustration to be acted out in public, and often.
I think the coolest thing is that just about everyone gets to pick which one of these two alternatives they want to spend their time on. And being frustrated about change doesn’t count as doing both.
I choose change. How about you?